For those of you, like me, who don't understand the Russian and Cyrilic alphabet, the concept of this spot is the game of "cities" that you played as a kid on long car rides. You name a city. Then the next person names a city that starts with the last letter of the city you just named. The twist is that these kids actually decided to play the game by going to each city. Hence showing the reach of the MTC network. There's some great work coming out of the folks in East Europe.