I love working with kids. It's all about the casting. In this case, the concept was so pure, we had to find a little girl who was just as pure and honest with her intentions. BUT - add to it that we wanted a bilingual little girl. That made casting a very long, but ultimately successful process.
I love working with kids. It's all about the casting. In this case, the concept was so pure, that we had to find a little girl who was just as pure and honest with her intentions. BUT - add to it all that we had to find a girl who was bilingual as well for the Spanish version. It was a long process. But we found both. Dad, in this case, had to "overact" just the right amount.
Subtle innuendo this isn't. But it is a masterful piece of misdirection writing from the team at Havas. Banned in the US after just a few weeks on air, it went on to become a massive viral hit.
One of my favorite shoots of all time. We had something like 1500 extras over the span of 3 days in Buenos Aires. The stadium work was mapped out weeks ahead of time to make it all work. The human "pyramid" was framed out of wood and chicken wire. Gotta love the Argentine ingenuity.
This beautifully simple spot was inspired by a photograph of a dad and his son. Obviously, we expanded upon that. A couple of days in downtown LA. Fantastic shoot.
Sometimes the simplest ideas are the ones that are the most fun. We weren't going to shoot this version. But we had some extra time. You just never know.
Our generator broke on the night we were shooting this ad. We ended up finishing the piece in the driveway of my house, plugged into house power. There wasn't much we could do as we were losing our shoot time on the boys very quickly. Glad I lived nearby....and that my neighbors still like me.
Shooting on the field at Fenway? Check that one off the bucket list.
For those of you, like me, who don't understand the Russian and Cyrilic alphabet, the concept of this spot is the game of "cities" that you played as a kid on long car rides. You name a city. Then the next person names a city that starts with the last letter of the city you just named. The twist is that these kids actually decided to play the game by going to each city. Hence showing the reach of the MTC network. There's some great work coming out of the folks in East Europe.
I always find the little stories on shoot days very interesting. In this ad, the lead guy was good friends with the lead girl's very serious boyfriend. Yet they had to make out all day long. Good actors. Good job if you can get it.
Red Square. Red Friggin' Square!!! We actually shut it down for 10 hours a week before Christmas for this amazing experience. We then shot inserts on a stage with the single largest translight ever made. I love my job.
Getting the cow inside this beautiful old convenience shop in rural Tennessee was a special kind of day. The "Parnell" character was a real farmer we found once we exhausted "traditional" casting in Nashville.
The dim sum restaurant was filled with real people at their real lunch time. We fed them lunch. I kept dropping huge buckets of silverware to get them to look up naturally. They weren't happy. We got kicked out after just an hour. Still, we got the shot.
Andrey Arshavin is one of Russia's best soccer players. We were shooting in London on the day that Russia was awarded the 2018 World Cup. He was elated and badly wanted to be partying with his mates. But he stuck out the day. And did some amazingly honest acting work for an athlete.
The younger boy in this spot was a child prodigy opera singer. He sang between takes. It was breathtaking. Such a juxtaposition from the ad that we shot that day.